Token.io Introduces Flexible, Reusable Pay by Bank Links

New Pay by Bank Link feature combines the speed, security, and cost advantages of Pay by Bank with unrivalled customisation options

Token.io, the leading Pay by Bank provider, today announced the launch of Pay by Bank Links — a new feature enabling businesses to generate flexible, customisable payment links that carry all the speed, security, and cost advantages of Pay by Bank, while giving consumers peace of mind.

Pay by Bank Links can be configured as single-use or reusable links and shared via any channel, including SMS, email, or QR code. Anyone with a UK or EU bank account can use these links to Pay by Bank, with no registration required. Beneficiary details are pre-populated, so payers always know exactly where their money is going before authorising a payment directly with their bank.

"Pay by Bank Links were built around two principles: flexibility for businesses and peace of mind for consumers," said Sam French, Product Director at Token.io. "Businesses can tailor every link to their specific use case — setting payment limits, expiry dates, custom branding, and more — while payers benefit from a secure, transparent experience where beneficiary details are always pre-populated and cannot be changed or tampered with. Add to that the fact that links can be reusable, and you have a product that opens up genuinely new possibilities for how businesses use Pay by Bank."

Token.io's Pay by Bank Links are built around a configurable set of controls, allowing businesses to set payment amounts, limits and expiry dates (or leave any of these open) so each link adapts effortlessly to the use case at hand. The ability to create branded, reusable links is a meaningful differentiator, opening up use cases like peer-to-peer (P2P) payments, donation drives, and standing payment requests that are not well served by single-use alternatives.

Every Pay by Bank Link pre-populates beneficiary details, removing any ambiguity about where a payment is going. Each transaction is authorised directly with the payer's bank, with real-time notifications delivered to all parties upon completion. There are no card details to share, no manual data entry, and no registration required — reducing friction while maintaining a high standard of security.

Pay by Bank Links are suited to a wide range of payment scenarios. For consumers, they offer a simple and secure way to request payment from family and friends. For businesses, they provide a convenient, low-cost, instant collection method that can be embedded into invoices and bills, or presented via QR or SMS at point of sale. Pay by Bank Links' high payment success rates make them a strong option for high-value in-store transactions, while their added security makes them preferable to sharing card details for mail and telephone orders. For charities and fundraisers, reusable links reduce the cost of processing donations across extended campaigns.

Pay by Bank Links are available in all of Token.io's supported markets via the company’s latest API. 

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